![]() ![]() ![]() Unlike other popular e-sports organizations, such as Evil Geniuses and Cloud9, 100 Thieves is more on par with a streetwear brand, which Drake's hip-hop fan base indulges in.ĭrake and Braun joined Haag and Cleveland Cavaliers chairman, Dan Gilbert, as co-owners of '100 Thieves'. While the investment came as a shock to Drake's fans, it seemed as though Drake and Braun had a plan. The company was originally founded by Matthew “Nadeshot” Haag the previous year.ĭrake congratulates 100 Thieves’ victory at CWL London. ![]() Drake and American media entrepreneur, record executive and investor, Scooter Braun, became co-owners of '100 Thieves' in October 2018.
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